AMC Theatres | Emails

2017 - 2020

During my time at DEG Digital, I had the opportunity to work on AMC Theatres’ Emails. I was part of an efficient team consisting of other Designers, UI & UX Designers, Strategists, Project & Account Managers, Marketing Analysts, SFMC Specialists, and many others who made the work possible. My role as a designer was to reimagine existing assets to improve engagement throughout each send. To further our design team’s expertise, I helped introduce and train fellow teammates on after effects and gif creation. Collectively our team amounted to more than a million-plus email sends per quarter. We utilized specific data points from each campaign, trigger, abandon cart, etc. to inform our creative solutions. This, in turn, created long-lasting engagement throughout all aspects of AMC’s new and existing business.